Research Paper on Public Management in an International Context: Marketing Services in Healthcare and Policing

Nowadays, it is possible to observe a trend to increasing marketing services in such services as healthcare and policing in the US. Traditionally, the US healthcare and policing were public services that were under a severe public and state control. At the same time, the recent trends have revealed the fact that traditionally marketing services have started to be amply used in these very sensitive fields. It should be pointed out that such ‘marketization’ of policing and healthcare provoked numerous debates concerning the consequences of the wide implementation of marketing services in healthcare and policing. Continue reading

Psychology of Marketing Essay

The world of marketing and advertising is a chain of different components which are connected. These components overlap and supplement each other. One of the main aspects is psychological aspect of advertising and marketing. Taking into account the consumer’s opinion and behavior it is possible to make goods more popular and so to sale more items of this or that good. Continue reading

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